Monday, May 25, 2009

Choosing the Right Domain Name

Domain names are to websites as book covers. If they are not interesting enough, visitor will have no desire to enter them in their browsers. If a domain name is creative but not keyword-rich, search engine bots won't be able to index it in search engine listings. So, ultimately, your domain name must be both catchy yet search engine optimized.


You will need to find a popular search engine keyword that can be incorporated into your domain name. A keyword analyzer can help you in this task. When you find one, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. You can choose one if the more specific instances can also fit within the nature of your website. This is because when it comes to search engine optimization, more specific keywords are better since they are less likely to be used by other webmasters.


Now you can start selecting your actual domain name. Most domain name companies will allow you to see whether or not your domain name is available. If it is not available, it will return a list of recommended domain names. Take advantage of this tool by first entering your selected keyword. If your keyword as a domain name is not available, consider the suggestions the domain name company gives. If the main keyword is still included in these suggestions and it ends with .com, consider it. Otherwise, you will have to be more creative.


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