Misspelled Domain Names

When it comes to search engine keywords, there are some that are potential gold mines that are being ignored. These are ones in which a word or phrase is accidentally misspelled. Usually, the search engine will link to results that contain the correct spelling, but it will still show any websites associated with the misspelled keyword. If one of these websites catches the eye of a surfer, they may visit it. This is why many webmasters will not only create websites around misspelled keywords but also pay money to bid on them in pay-per-click search engine advertisements.

But misspelled keywords can help in another venue of Internet marketing... one's domain name. When a popular misspelled keyword is included in a domain name, the search engine bots will be more likely to notice the website. Granted, it won't get listed with the properly spelled keyword, but even traffic from a misspelled keyword is better than nothing. A person will just have to decide whether they want their website to be branded with a domain name that has an improper spelling.

So, how exactly can a webmaster make such a determination when they are deciding on their domain name? Well, first they need to look at what their website is for. If they are just doing affiliate marketing or Adsense promotion, it doesn't matter as much if their domain name is branded properly. This is because they are not promoting their own business. However, if they are using a website to promote a company, they will want to try to keep their domain name as professional as possible.

Secondly, a webmaster needs to see if there is profitability in a misspelled keyword. Even though a misspelled domain isn't as harmful to a webmaster promoting affiliate sites, they don't necessarily want to make it a first option, especially if the misspelled keyword in the domain name doesn't get much traffic. To determine a misspelled keyword's profitability, a person can look it up in a keyword analyzer. In fact, some paid keyword analyzers, (such as Word Tracker), even have features where a person can see which specific types of misspelled keywords are worth taking advantage of.

If a misspelled keyword fits both of these criteria, a webmaster may want to consider putting it in their domain name. From there they will need to decide if they want that keyword to be included in the content. If it is then there's an even greater likelihood search engine bots will index the website according to the misspelled keyword. However, if it's not there's still a chance that the website could be indexed according to the correct keyword, though if this ranking is low, it may not be a preferable option.

The webmaster will ultimately have to decide whether their content still looks 'professional' with the misspelled keyword. Some words, (such as mesothelioma), are so hard to spell, that a person may not even notice improper versions of it. If this happens they won't have any issues seeing it so many times in the content, since they didn't really know how to spell it right themselves.

In conclusion, including a misspelled keyword in one's domain name could be an excellent way to covertly get website traffic, at least if a webmaster knows what he or she is doing. If they don't a misspelled domain name could cause a person to think negatively about a website.

For this reason webmasters must take caution in which misspelled keywords they choose for their domain names along with whether or not they continue to use it in their content.

Cheap Domain Names

In order for people to access a website, they must first enter in its associated domain name. This is a word or phrase that denotes the name of the site and/or summarizes what it is about. Even free web hosting companies offer domain names, but there's an essential difference. With free web hosting companies, the domain names offered are in the form of third level domain names.

This means their domain name must be included when a person is trying to access the third level domain. The only problem with this is that it makes a domain name long and hard to remember. For this reason it's best if a person considers just buying their own domain name. And with the availability of cheap domain names, it is possible to get one that is very affordable.

When a person purchases a cheap domain name, the overall registration process is the same as it would be for regularly-priced domains. This means that first they would have to see if their domain name is available. To do this they must enter in their desired domain name in a special text box, then select the extension they want. If the domain name is available, they are free to purchase it. If it is not available, they will have to choose another domain name. Cheap domain name companies will offer suggestions on alternative domain names when this scenario occurs.

Are there any downsides to using cheap domain names? Unfortunately, yes. If a cheap domain name company is unscrupulous, a person may never receive a domain name at all. What happens is the company tells the customer to wait a few days for the domain name to become active. However, at the end of the timeframe, the domain name still doesn't work. And since the company is unscrupulous anyway, emailing customer service won't do anything.

How can a person ensure they don't encounter a fraudulent cheap domain name company? First and foremost they need to check to see if it is registered with the Better Business Bureau. This is an organization that ensures businesses are operating in a legitimate manner. Secondly, they need to see if the company has normal contact information, such as an address and a telephone number. Thirdly, they should see if the company has a bad reputation on message board dedicated to webmasters.

Domain Name Arbitration

Domain name arbitration is a process in which the complainant and the original holder of the domain name try to work out a reasonable agreement as to who actually has the rights to the domain name in question. The arbitration in itself is done through the Uniform Domain Name Dispute Resolution Policy, (also known as UDRP). This is a special arbitration method set forth by the ICANN (Internet Corporation for Assigned Names and Numbers) organization. It is used for most domain name disputes, because it is cheaper and less time-consuming than 'traditional' litigation.

In order to initiate a domain name arbitration proceeding, a webmaster must go through a provider that has been approved by ICANN to handle such disputes. Once the arbitration begins, the provider will first determine if the complainant has merit in their claim. They will do this by evaluating whether the domain name in question is similar to a trademark or domain name set forth by the claimant.

They will then determine what rights the claimant has to the title along with whether or not the domain was chosen accidentally or with the intention of taking advantage of the claimant's brand popularity. If it is found the domain name was chosen in bad faith, rights to it will be granted to the claimant. Otherwise, the original owner will retain possession of the disputed domain name.

In conclusion, domain name arbitration is a great alternative to avoiding taking a domain name dispute into a courtroom, at least initially. There is the option to go to court if either side feels an arbitration isn't fair. Yet, for most webmasters, the decisions made by the UDRP panel are good enough for them, since getting their consul is a lot cheaper than going to a judge.